Brand Story “Sister Finch”
What is Sister Finch? It is a family-owned skincare philosophy born from three siblings with a shared goal: to make professional-grade beauty simple, graceful, and reliable.Our name is a direct tribute to having one sister in our family. She serves as our ultimate inspiration, grounding the brand in a thoughtful, feminine approach symbolized by the finch—a bird representing vibrant health and natural elegance. To bring this vision to life, we combined our professional worlds. Backed by the medical background of the eldest brother, who studied cosmetic formulations, to design advanced, Korean-inspired skincare that respects your skin barrier. We apply the strategic planning of the youngest engineer brother to ensure our operations and product structures are precise and highly efficient. And with our sister’s business handling guiding the way, we stay completely connected to what real people actually need from their daily routine.
Meet the Founders
At Sister Finch, we are a team of passionate siblings dedicated to creating effective, skin-loving cosmetic products made with thoughtfully selected ingredients, transparent formulations, and real-world testing. Our brand is designed to support healthy skin without harshness or over-promising. With our combined expertise in dentistry, skincare, hair care, and engineering, we strive to offer skincare that feels personal, purposeful, and accessible. The eldest brother is a dentist with formal training in product formulation, ensuring efficacy, safety, and skin compatibility. His sister is deeply passionate about skincare and certified in skincare and hair care, shaping our brand’s philosophy around real skin needs and everyday routines. The youngest brother, an engineer, is responsible for transforming our concept into a tangible brand presence through smart production, retail execution, and in-store or booth experiences. We are rooted in Egyptian identity and crafted for the local market, aiming to offer honest, results-driven skincare.
